About

PJ Juplo.

I am a Singapore-based builder who ships small, opinionated products end to end: design, code, and the infrastructure underneath. Most of what I build runs locally first and answers to me, not to a vendor's roadmap.

By day I'm a photographer and videographer; after hours I build software - apps I put in front of users, automations that run my studio, and an AI system that remembers how I work. I approach an interface the way I frame a shot: deliberately, with nothing wasted.

I default to local, free, and open-source tools, and I only reach for a paid or external service when a local one genuinely cannot do the job. The bar for shipping is the same either way: it has to feel considered, not templated.